THE BRAND

Inspired by the life of Yuvraj SIngh, who lived his dream and made his country proud, dared to dream again in his battle with cancer and Inspired millions through his comeback is born the brand YWC.

The brand is Yuvraj Singh's own label and is an offset of his foundation 'YouWeCan' - An NGO dedicated towards working for cancer related causes, funding education for cancer surviving kids and much more and therefore a percentage of revenue from all YWC sales goes toward funding the foundation and enabling it to carry out its good work sustainably.

Conceptualised around the ethos Live, Dare and Inspire YWC is a sports lifestyle brand that represents all individuals who fight despite insurmountable odds, give people courage and make fighters of us all